Privacy Policy
Effective Date: 01 May 2025
Liminal Elixir Pty Ltd (ABN 64 570 371 900)
Email: hello@liminalelixir.com.au
Website: https://liminalelixir.com.au
Our Commitment
Liminal Elixir is committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy outlines how we collect, use, disclose, store, and protect your personal information.
What is Personal Information?
“Personal information” means information or an opinion that identifies you or could reasonably identify you, whether true or not and whether recorded in a material form or not. This may include your name, contact details, email address, payment details, and other personal identifiers.
We may collect personal information when you:
-Visit or interact with our website
-Sign up to receive emails or offers
-Make a purchase from our store
-Submit an enquiry
-Interact with us via social media or advertisements
-Provide feedback or complete a survey
If you provide personal information about someone else, you must ensure that you have their consent and that they are aware of this policy.
Using Our Website
We collect personal information through our website, online store, and associated services. This includes information you submit via forms, purchases, subscriptions, email interactions, or any other means.
We may also automatically collect information about how you use our website to help us improve functionality, performance, and user experience.
Cookies, Tracking & Pixels
Our website uses cookies, tracking technologies, and pixels (including those provided by Meta, Google, and other advertising partners) to enhance your experience, support website functionality, and serve personalised ads.
These technologies may:
-Track browsing activity on our site
-Identify device type and location
-Measure engagement and conversions from ads
-Help us understand how visitors use our website
-Support remarketing across digital platforms like Facebook, Instagram, and Google
By using our website, you consent to the placement of cookies and similar technologies on your device unless you disable them in your browser settings. Disabling cookies may affect your experience and the functionality of our website.
You can opt out of personalised advertising via:
-Google Ads: adssettings.google.com
-Meta (Facebook/Instagram): facebook.com/ads/preferences
Use of Personal Information
We may use your personal information to:
-Process and fulfil orders
-Respond to enquiries or customer service requests
-Improve our products, services, and website
-Send updates, newsletters, or promotional content (you may opt -out at any time)
-Provide personalised advertising or recommendations
-Meet legal or regulatory obligations
We will not sell your personal information to any third party.
Disclosure to Third Parties
We may share your personal information with:
-Service providers who support our operations (e.g., Shopify, Australia Post, email platforms, payment processors)
-Advertising and analytics partners (e.g., Meta, Google)
-Regulatory authorities, if required by law
These parties are bound by obligations of confidentiality and privacy.
Security of Your Information
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
We store personal information in secure electronic systems and restrict access to authorised personnel only. Despite these precautions, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Access & Correction
You have the right to request access to the personal information we hold about you and to ask us to correct it if it is inaccurate, outdated, or incomplete. To do so, please contact us via hello@liminalelixir.com.au.
Changes to This Policy
This Privacy Policy may be updated from time to time. The most recent version will always be available on our website. We encourage you to review it periodically.
Questions or Complaints
If you have any concerns or wish to make a complaint about how your personal information has been handled, please contact us at hello@liminalelixir.com.au. We will respond as soon as possible and aim to resolve all concerns promptly.